Speaking of Batman... Have you noticed the commercials for Domino's Pizza that have the Dark Knight tie-in? And the Pizza Hut commercials with the Incredible Hulk tie-in? Or maybe it's vice versa. My point: They're the weakest product tie-ins I've ever seen.
Remember when a product tie-in was a big deal?
If Burger King was doing a Star Wars tie-in, they'd have plastic wrapped Luke Skywalker and Princess Leia action figures included and they'd print bags depicting various scenes from the movie and there would be television and radio ads with light saber whooshing sounds and R2D2 bleeps and references to "the force".
But these latest commercials are so phoning it in. Tie-in? Try just plunked in.
Now for a limited time...
*shows image of standard pepperoni pizza*
Introducing the new Domino's Batman Pizza. It's a pizza. With a topping. Only $8.99. Um, Batman.
My sister, after completing one of his bestsellers, said about Grisham: He's a TERrible writer. Even you could have written that.
To paraphrase my sister: Even I could have written that ad campaign.