Blogs, we hardly knew ye

So is blogging the way to highlight true new talent or just so much more navel gazing? Seems awfully narcissistic to write a blog, especially when you're not Che Guevara or something. And will searching for interesting stuff get more sophisticated as more garbage is out on the internet? How do we separate the wheat from the formidable piles and piles of chaff? Will there be internet critics to point to the chic blogs? Perhaps there are already. Maybe that's the job to go for. Internet critic. As Arsenio used to say, in his only contribution to the culture, "makes you go hmmmmm...."