19 November 2007

Niche Marketing at IHOP

So, most restaurants are responding to the obesity epidemic by developing small plates/tapas menus, weight watchers compatible options, heart healthy options, etc. Remember Krispy Kreme with the whole wheat donut?

Not IHOP. There latest brainstorm is to introduce pumpkin, carrot cake and cheesecake pancakes! Pancakes aren't sweet enough. We need carrot cake pancakes! Jeez, what's the calorie and fat count on these? And do people throw on the syrup, too?

The mind, she boggles.

No comments: