13 July 2006

Creepy Burger King "King" ad campaign

Clearly, I am not Burger King's target demographic. Still, I have to wonder who the heck is?

Who responds well to the silent, plastic-masked icon they've had showing up in strange places in their very creepy ad campaign? I haven't seen it recently so I'm hoping the King is dead.

It's reminiscent of those 1970's horror movies that always feature a scene of the villian chasing the heroine in an amusement park, where they swing the camera in for close-ups of the horse heads from the carousel.

Just bizarre. Memorable, but I gotta think, not in a way that's good for business.

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