The Pope/Marketing

The pope is coming to DC in about a week and locals can attempt to catch a glimpse of him in his fancy pope-mobile if they check the schedule at:

http://usccb.wordpress.com/2008/04/08/ways-to-see-the-pope-in-washington-dc/

It seems to me that this would be a perfect opportunity for a marketing tie-in. Surely, one of the local pizza places could do a "Find the Pope in the Pizza" contest, no? I see 30-second spots with Father Guido Sarducci, of course, as the spokesperson, much like his original discussion after the US tour so many years ago by a previous pope.

See transcripts at
http://snltranscripts.jt.org/79/79aupdate.phtml

This could be huge. His vision come true. How could it not be great?

Update: You can get a Pope bobble-head! Check it out!