How Good Are You? The Eye of The Tiger

I heard an ad for lasik surgery this morning on the radio. It was Tiger Woods talking about how he had gone to company X for lasik surgery and what a great job they did.

I got to thinking, even if I were a terrific surgeon, would I operate on Tiger Woods? Suppose something went wrong... nobody is perfect and even if the surgeon is perfect some factors are beyond his/her control. What if Tiger's eyes were worse after the surgery? What if he lost his depth perception? Can you imagine how much money in lost income he'd be entitled to? The mind, she boggles. Can you imagine the insurance this company has to carry and the waivers they require patients to sign?

But get it right and you have Tiger doing commercials--very effective commercials--for you!