21 November 2007

Boycott Disaronno

So you're familiar with the long running Amaretto Disaronno "Pass the Pleasure Around" ad campaign? You know the one with the ice-sucking skinny white woman and the hot bartender? Well, this year, they're running the ads again but they've cut the final shot of the bartender--you know, the money shot--where his pupils dilate and his face breaks into this fantastic smile? It's gone. Now they close with her without his reaction. Who needs that? I say boycott the company until they get the message and reinstate the sexy reaction shot. After all, if we don't speak out about what's important, what's the point of being in this country?

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